Pearl
Meet Pearl: Your emotionally intelligent AI spokesperson
She's not your average avatar.
Pearl was created as a human-centric, AI-powered spokesperson to help healthcare providers better understand Prurigo Nodularis (PN)—a misunderstood and often underdiagnosed condition. She doesn’t just recite the science. She feels the impact. And she helps make the invisible visible.
Working alongside the Pearl experience were three bold, high-contrast black-and-white ads—unretouched by design—to grab attention, stir empathy, and reframe how we talk about skin that “speaks”.
Because when patients live with pain, their skin isn’t quiet. And neither are we.
These three high-contrast black-and-white ads featured the real skin of real PN patients—no AI, no filters, just raw truth. Each image was designed to stop HCPs in their tracks and spark deeper understanding. Paired with Pearl’s emotionally intelligent voice, they helped turn misunderstood symptoms into a meaningful conversation.